In today’s fast-paced digital world, it’s rare for an ordinary moment to catch the attention of thousands online. But that’s exactly what happened when a seemingly innocent license plate on a Kia Sportage became a viral sensation, capturing the collective imagination of social media users.

It all started in a shopping center parking lot in Perth, where a Facebook user named Jeffrey noticed something curious about the license plate that read “370HSSV.” At first glance, the combination of characters seemed harmless, but a closer look—or rather, flipping the image upside down—revealed a cheeky hidden message. When viewed from this angle, the characters spelled out the word “ASSHOLE,” cleverly concealed within what initially appeared to be just another license plate.

Jeffrey quickly shared his amusing discovery on The Bell Tower Times 2.0 Facebook page, and the post gained rapid traction. Social media users were entertained by the driver’s creative trick, with many praising the ingenuity behind the plate’s design. Others found the entire scenario downright hilarious, sparking widespread discussions online.